If you've heard of TikTok, you probably picture Gen-Z kids doing dances, but its more than that. Its the social media platform with the biggest and easiest opportunity to 'go viral'. As of Feb 2021, TikTok has 1 billion active users in over 150 countries. While the largest pool of people on the app are young adults (16-24), its not just a craze for younger people. TikTok is basically instagram but videos. The video editing available within the app is easy to use, meaning you don't need to hire an expert when creating these to promote your business or product. Its one of the fastest growing social media platforms and an opportunity for free advertising
when done right!How Can I Use It For My Business? Its not right for every business, but no social media platform is. However, its perfect for those who tick the following boxes: - Your target audience is ages 16-30 - You are looking to get your product or service to a wide audience, fast. - It's easy to showcase your product in a video. - Your brand has more of a lighthearted feel - the videos tend to do well when quirky or funny. - You don't mind spending time experimenting with a different type of content. If you're looking for some inspiration, download the app and check out big names like Nike, Fenty Beauty, Crocs etc.
Paid Advertising On TikTok As of June 2020, TikTok allows you to run ads on their platform 'TikTok For Business'. They allow you to run several different ad types: - TopView - The user sees the ad when they first open the app. - Infeed Videos - Ads that are shown in between videos. - Brand Takeovers- Allows brands and businesses to take over TikTok for the day and create content that links to websites & hashtags. - Branded Filters & Effects - Allows you to create lenses that include your product or logo. - Hashtag Challenges - The ability to create a branded hashtag that increases engagement - Influencers - Influencer marketing is bigger than ever, you can also utilise this on TikTok. Pay big names on the platform to create videos with your product/service.
Top Tips from Evie Trending on TikTok or any platform requires you to create engaging content that people are likely to share with their mates. Here are my top things to keep in mind when creating your 'viral' content:
Relatability Users want to see and share content that they can understand and relate to. It's important to not approach TikTok like usual marketing.
Challenges A big big part of TikTok are the challenges. People always like to be challenged and if its a good one, everyone will want to get involved. Big challenges on TikTok are dance routines to certain songs. These can go viral super quick if done right - can you incorporate a dance into your product?
Comedy TikTok users tend to flock to the platform from other places like Instagram or Facebook for some light relief. People are finding other platforms are overrun with advertising or peoples 'perfect lives', where as TikTok tends to have videos of real people doing silly things.
Faces This is a great opportunity to put a face or faces to your brand. Audiences are much more likely to engage with real users rather than a brand. They are looking to watch people not objects. Need more advice on delving into the world of TikTok? Or maybe PPC or SEO for your business, contact us, the digital marketing agency in Cambridge, today.
Post navigation
Let's create an amazing campaign for you! Clicks HQ +44 (0)1480 226378 hello@clickshq.com
CONNECT WITH US - FACEBOOK - X - Instagram © 2026 Clicks Marketing Ltd
