Let's be honest, not many of us have the time or energy to read long articles anymore. But what if you could have someone read it out loud to you, while you're doing chores around the house, driving to work or working out? This is essentially what podcasts are and they have dominated the world this year. In 2020 so far, over 155 million people have listened to a podcast every week and there are over 700,000 active podcasts and 29 million podcast episodes available. It's safe to say, people are listening.
The History of Podcasts Podcasts originally predated the internet, they were initially called 'audio blogging' in the 1980s, however, due to the lack of distributing options this genre didn't properly take off for another 20 years. - The early 2000s - the rise of portable audio devices such as the iPod, the ability to transfer these ‘audio blogs’ to an audio player as an MP3 file became mainstream. - 2003 - people were able to download audio blogs to their iPod and journalist Ben Hammersley coined the term ‘podcasting’. - 2005 - Apple officially added podcasting to its iTunes Music Library.
Utilising Podcasts For Your Business Podcasts can be a great way of creating a personality for your brand/business. The listeners/potential consumers can get to know you as people while learning about your sector! Listeners usually subscribe to the series and regularly listen. As long as the audio series continues, your audience is quite likely to keep listening. Of course, podcasts can be time-consuming and not all of us have the time - even in 2020! So how can you make money from other podcasts? Podcasts, like other media channels, allow advertising. Podcasts can be highly targeted. In fact, most are. You can find podcasts on the most niche of subjects, from caring fora bonsai tree to sex education, this can be extremely cost-effective for businesses. These audio segments usually sit and the beginning or end, or sometimes are woven into the conversation, depending on the podcast host rules. On average, people on Facebook engage for 60-90 seconds, YouTube it’s 4 minutes, but with podcasts it’s hours! A massive 75% of listeners take action on commercial messages in podcasts! Type of ads vary, but they’re usually either: - Baked in: Ads that are part of the podcast, often read live by the host. - Dynamic: Pre-recorded ads that are put at the start or the end of the podcast.
Podcast Hosting Providers There are many different places you can host/sponsor podcasts. These all offer different options with different price tags and help you distribute your podcast to platforms like Spotify and iTunes. The hosting providers we love the most are: - Anchor - BuzzSprout - Acast - Podbean Ready to grow your business? Get in touch with Clicks Marketing today to boost your online presence with PPC & SEO in Cambridgeshire!
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