Audio Ads That Reach
And Resonate.
Cambridge audiences are deeply engaged podcast listeners. Reach them through host-read sponsorships, programmatic audio, and targeted campaigns that drive awareness and action.
Tell us about your project.
Prefer to talk? Call +44 (0)1480 226 378
Connect with intent through the audio medium.
Podcast listeners in Cambridge and across the UK are some of the most engaged audiences online. They're commuting, working out, or focused on work - moments when your message gets undivided attention. Unlike display ads or social media, podcast advertising builds trust through authentic host relationships.
Whether you're a B2B SaaS company targeting professionals, a consumer brand building loyalty, or a local service provider expanding your reach, podcast advertising delivers measurable results with lower customer acquisition costs than traditional digital channels.
We handle every aspect: strategic network selection, ad creative development, performance tracking, and optimization. You focus on your business; we handle getting your message into the right ears at the right time.
The complete audio advertising solution
From creative concept to campaign performance analysis, we own every step of your podcast advertising journey.
Host-Read Sponsorships
Authentic, authentic read ads delivered by podcast hosts their audiences trust. We match your brand with shows where your target audience actually listens.
Programmatic Podcast Ads
Automated, data-driven audio advertising across networks and shows. Reach listeners based on behavior, demographics, and listening patterns with precision targeting.
Ad Creative & Scripting
We write compelling ad scripts and produce high-quality audio creative that resonates. Whether host-read or produced, every ad is crafted to convert.
Audience Targeting
Strategic show selection based on audience demographics, psychographics, and listening behavior. We find shows where your ideal customers are actually tuned in.
Campaign Analytics
Comprehensive tracking of impressions, clicks, conversions, and ROI. We provide clear data on what's working and adjust campaigns in real time.
Cross-Channel Audio
Integrate podcast advertising with radio, audio streaming, and other audio channels for a cohesive audio strategy that reaches more of your audience.
The medium for engaged audiences
95% Listen-Through Rate
Podcast listeners stay engaged. Unlike display ads that get ignored, podcast ads are heard by 95% of listeners - meaning your message actually gets delivered.
4.5x Better Brand Recall
Audio advertising creates stronger memory associations than display ads. Listeners remember your brand and recommendation for weeks after hearing it.
50+ Podcast Networks
We've built relationships across the largest podcast networks in the UK and beyond, giving you access to shows in any category and audience demographic.
2M+ Monthly Listeners Reached
Our combined network reaches millions of engaged podcast listeners monthly. Whether you want niche targeting or broad reach, we can scale your campaign.
How we run your podcast campaigns
Strategy & Discovery
We learn your audience, business goals, and budget. Then we identify the best-fit podcast shows and networks where your target listeners are most engaged.
Creative Development
Our copywriters craft compelling ad scripts. We work with hosts on delivery and manage production of any recorded elements. Every ad is built to convert.
Launch & Management
We negotiate network deals, book placements, and manage all logistics. Your ads go live, and we monitor performance daily, making real-time optimizations.
Reporting & Optimization
Monthly reports showing reach, engagement, and ROI. We continuously optimize show selection, messaging, and timing based on real performance data.
Trusted by ambitious brands
Common questions
How much does podcast advertising cost for Cambridge businesses?+
Podcast sponsorship costs range from £500-£5,000+ per episode depending on the show's audience size and engagement. Programmatic audio advertising operates like digital ads, starting from £200-£500 daily budgets. Clicks helps identify the right shows and negotiate rates for your Cambridge target audience.
How does podcast advertising work?+
Podcast ads are either host-read (authentic endorsements by podcast hosts) or programmatic (automated ads on networks of shows). Host-read ads build trust and tend to convert better. Programmatic offers broader reach and precise targeting. Clicks uses both approaches strategically.
What's the difference between host-read and programmatic podcast ads?+
Host-read ads are read by the podcast host and feel like recommendations, building trust with engaged listeners. Programmatic ads run automatically across podcast networks with demographic and behavioral targeting. Host-read typically delivers better conversion but limited scale. Clicks often combines both for optimal reach and authenticity.
How do I measure the results of podcast advertising campaigns?+
Tracking includes discount codes, unique URLs, and conversion pixels. You can measure awareness through surveys and engagement through web traffic and conversions. Clicks provides detailed campaign reports showing listener reach, cost per acquisition, and overall ROI.
Which podcasts should I advertise on for Cambridge businesses?+
Choose podcasts where your target audience actually listens. Tech founders listen to business and innovation shows, professionals consume news and current affairs, consumers enjoy lifestyle and entertainment. Clicks researches and recommends shows aligned with your Cambridge audience.
Ready to reach engaged Cambridge audiences?.
Let's talk about your podcast advertising strategy. We'll discuss your goals, identify the right shows and networks, and build a campaign that delivers measurable results.