Audio Ads That Reach
The North's Engaged Listeners.
Manchester and the North West have booming podcast audiences. Reach them through authentic host-read sponsorships, programmatic campaigns, and targeted strategies that build brand awareness and drive measurable results.
Tell us about your project.
Prefer to talk? Call +44 (0)1480 226 378
Connect with intent through audio in the UK's creative hub.
Manchester's media-savvy audiences are among the UK's most engaged podcast listeners. From BBC MediaCity creators to independent shows, the North West's podcast ecosystem is thriving - and your customers are listening. Unlike traditional media, podcast advertising builds trust through authentic host relationships and reaches listeners during moments of focused attention.
Whether you're a tech company scaling from the Northern Quarter, a retail brand competing nationally, or a creative service provider building authority, podcast advertising delivers measurable results. Our Manchester-based team understands the region's media landscape and knows exactly which shows reach your ideal audience.
We handle strategy, creative development, placement, and optimization. You get a fully managed podcast advertising program that drives awareness, builds credibility, and delivers real ROI - no guesswork, just data-driven growth.
The complete audio advertising solution
From creative concept to campaign performance analysis, we own every step of your podcast advertising journey.
Host-Read Sponsorships
Authentic, authentic read ads delivered by podcast hosts their audiences trust. We match your brand with shows where your target audience actually listens.
Programmatic Podcast Ads
Automated, data-driven audio advertising across networks and shows. Reach listeners based on behavior, demographics, and listening patterns with precision targeting.
Ad Creative & Scripting
We write compelling ad scripts and produce high-quality audio creative that resonates. Whether host-read or produced, every ad is crafted to convert.
Audience Targeting
Strategic show selection based on audience demographics, psychographics, and listening behavior. We find shows where your ideal customers are actually tuned in.
Campaign Analytics
Comprehensive tracking of impressions, clicks, conversions, and ROI. We provide clear data on what's working and adjust campaigns in real time.
Cross-Channel Audio
Integrate podcast advertising with radio, audio streaming, and other audio channels for a cohesive audio strategy that reaches more of your audience.
The medium for engaged audiences
95% Listen-Through Rate
Podcast listeners stay engaged. Unlike display ads that get ignored, podcast ads are heard by 95% of listeners - meaning your message actually gets delivered.
4.5x Better Brand Recall
Audio advertising creates stronger memory associations than display ads. Listeners remember your brand and recommendation for weeks after hearing it.
50+ Podcast Networks
We've built relationships across the largest podcast networks in the UK and beyond, giving you access to shows in any category and audience demographic.
2M+ Monthly Listeners Reached
Our combined network reaches millions of engaged podcast listeners monthly. Whether you want niche targeting or broad reach, we can scale your campaign.
How we run your podcast campaigns
Strategy & Discovery
We learn your audience, business goals, and budget. Then we identify the best-fit podcast shows and networks where your target listeners are most engaged.
Creative Development
Our copywriters craft compelling ad scripts. We work with hosts on delivery and manage production of any recorded elements. Every ad is built to convert.
Launch & Management
We negotiate network deals, book placements, and manage all logistics. Your ads go live, and we monitor performance daily, making real-time optimizations.
Reporting & Optimization
Monthly reports showing reach, engagement, and ROI. We continuously optimize show selection, messaging, and timing based on real performance data.
Trusted by ambitious brands
Common questions
How much do podcast ads cost for Manchester businesses?+
Host-read sponsorships typically cost £800-£4,000+ per episode depending on show reach and audience quality. Programmatic podcast advertising operates on daily budgets starting from £200-£500. Clicks negotiates rates and identifies shows offering the best value for Manchester brands.
How does podcast advertising work?+
Podcasts offer two ad models: host-read ads that feel like recommendations from trusted hosts, and programmatic ads placed automatically across podcast networks with targeting. Host-read builds trust and better conversion. Programmatic offers broader reach and precise audience targeting.
What's different about host-read versus programmatic podcast ads?+
Host-read ads leverage the host's credibility and relationship with listeners, typically driving higher engagement and conversion. Programmatic ads run automatically across show networks with demographic and behavioral targeting for broader reach. Most successful campaigns combine both approaches.
How do I track podcast advertising results?+
You can track results through unique URLs, discount codes, and conversion pixels on your website. Survey listeners to measure brand awareness lift. Clicks provides detailed reports showing impressions, click-through rates, cost per acquisition, and overall campaign ROI.
Which Manchester podcasts should I advertise on?+
Choose shows where your target Manchester audience actively listens. Tech companies should target innovation and business shows. Services firms can advertise on professional and leadership podcasts. Consumer brands do well on lifestyle and entertainment shows. Clicks researches and recommends shows for your audience.
Ready to reach Manchester's engaged podcast audiences?.
Let's build a podcast advertising strategy designed for Northern audiences. We'll discuss your goals, match you with the right shows, and create campaigns that deliver real results.