THE PLACES YOUR AUDIENCE USES.
Start with the towns, cities and areas you need to reach. We assess bus networks and available coverage with media owners, then explain the recommendation.
Advertising formatsINDEPENDENT MINDS. SHARED AMBITION.
BUS
ADVERTISING.
ON THE MOVE.
Bus advertising with a clear idea and a plan behind it. We develop the creative and plan and buy bus sides, rears, supersides and wraps for local, regional and national campaigns.
CLICKS CAMPAIGN CONCEPTON THE MOVE.
IN THE PICTURE.
IN THE PICTURE.
CLICKS / CAMBRIDGE & MANCHESTERSTRATEGY. CREATIVE. MEDIA.
IN THIS PICTURE
01 / THE FORMATSCLICKS / INTRO
HARD TO MISS.
MADE TO FIT.
SIDES AND SUPERSIDES.
Give the campaign a clear presence along the side of the vehicle. We consider the format, audience and viewing conditions before developing the artwork.
REARS AND MEGA REARS.
Rear panels put the message in view of following traffic and people on the street. The creative needs to be clear at the size and distance at which it will be seen.
WRAPS THAT CARRY THE IDEA.
A full wrap gives the campaign a larger canvas. We develop the concept around the vehicle’s shape and the available production and installation requirements.
CREATIVE THAT READS IN PASSING.
A bus advert has to make sense quickly. We keep the message focused, consider contrast and scale, and prepare artwork for the selected format.
THE PEOPLE BEHIND THE PLAN.BOLD THINKING.
BOLD THINKING.
EXPERIENCED HANDS.
You work with senior people developing the ideas, making the advertising and running the campaigns. Creative thinking stays close to the media decisions, and we keep you informed as the work moves forward.
Get to know us02 / THE PROCESSCLICKS / PROCESS
FROM THE BRIEF.
TO THE BUS.
Tell us who you want to reach, where the campaign needs to run and what you want it to achieve. We assess the available networks and formats, obtain current prices and explain the media recommendation.
The creative develops alongside that plan. We can create the campaign idea and artwork, work with your designers or adapt existing assets. We coordinate specifications, production and booking requirements with the relevant media owners.
Before launch, the scope, coverage, dates and costs should be clear. Once the campaign runs, we review delivery and the evidence agreed for its objective.
03 / STRAIGHT ANSWERSCLICKS / FAQ
GOOD QUESTIONS.
How much does bus advertising cost?
The location, format, number of buses, campaign dates and duration affect the price. Creative, printing, installation and agency fees may also apply. We obtain current quotes and explain the complete scope before you decide.
Can I advertise on buses in a specific area?
Yes. We assess the bus networks serving your target towns, cities or areas. Available buying options vary, so a specific route or vehicle is only part of the proposal where the media owner can confirm it.
How long does a bus advertising campaign run?
We recommend a duration around the objective, audience and available buying options. We confirm the booking period and production lead time for the actual network and format, rather than applying one duration to every campaign.
What bus advertising formats are available?
Options can include bus sides, supersides, T-sides, rear panels, mega rears and full wraps. The choice depends on the network, vehicle, campaign objective and budget. We confirm the available formats when planning your campaign.
Can you create the bus advert for us?
Yes. Creative is part of the work. We develop the campaign idea and artwork for the chosen vehicle format, or collaborate with your team on existing brand assets. We check the media owner’s artwork requirements before production.
LET’S TALK ABOUT THE BRIEF.CLICKS / CAMBRIDGE & MANCHESTER
LET’S TALKABOUT YOUR
ADVERTISING.↗
Tell us what you’re working on
and what you’d like to change.