Bus shelter advertising: your brand on every high street.
Bus shelter advertising agency planning 6-sheet poster campaigns across the UK. Street-level ads with illumination and high pedestrian visibility.
FOR A REASON.
Why Bus Shelter Advertising.
Close-range pedestrian exposure
Bus shelters are positioned at pavement level where people walk, wait, and queue. The viewing distance is often just a few feet, giving your creative maximum readability and impact.
Backlit illumination
Unlike static roadside billboards, bus shelter panels are illuminated. Your ad is vivid and visible in all light conditions, effectively doubling exposure hours during darker months.
High street dominance
Bus shelters cluster in the busiest commercial and retail areas. A network of bus shelter panels gives you dominant presence exactly where consumer spending happens.
Proven effectiveness
Research from Route and the IPA consistently shows bus shelter advertising delivers strong recall, brand awareness, and purchase intent. It is one of the most trusted OOH formats among media planners.
Affordable entry point
Individual panels can be booked from relatively low costs, making bus shelters accessible to local businesses as well as national campaigns. You do not need a massive budget to make an impact.
BOLD THINKING.
EXPERIENCED HANDS.
You work with senior people developing the ideas, making the advertising and running the campaigns. Creative thinking stays close to the media decisions, and we keep you informed as the work moves forward.
Get to know usThe process.
We use Route audience data and our own geographic planning tools to select the bus shelter panels that deliver the best coverage against your target audience. Panels are chosen based on footfall, visibility, and proximity to your stores, venues, or target locations. We produce creative to the 6-sheet format (1200mm x 1800mm) and manage printing, distribution, and posting with media owners. Campaigns run in two-week cycles with optional extensions.
GOOD QUESTIONS.
What size is a bus shelter poster?
The standard bus shelter poster is a 6-sheet format, measuring 1200mm wide by 1800mm tall (approximately 4 feet by 6 feet). This is a portrait-oriented panel that sits at eye level within the shelter structure. Creative should be designed with a bleed area and keep important content away from the edges.
How are bus shelter locations selected?
We use Route audience measurement data, which provides detailed footfall and audience demographic information for every panel in the UK. We overlay this with your target criteria, whether that is proximity to your stores, demographic match, or specific postcodes. Every panel in your campaign is individually justified.
Can I mix bus shelter ads with digital screens?
Yes. Many media owners now offer digital 6-sheet screens in bus shelter locations alongside traditional printed panels. A mixed approach lets you use digital panels for dynamic or time-sensitive messaging while traditional panels provide cost-effective base coverage. We often recommend this combination.
What is the lead time for a bus shelter campaign?
Standard lead time is around two to three weeks from booking to posting. This includes artwork production, printing, and distribution to sites. Digital bus shelter panels can go live much faster, sometimes within 24 to 48 hours. For time-sensitive campaigns, we can explore expedited options.
IDEAS.
ON THE MOVE.
Consider this format alongside the wider transport campaign. We develop the creative, assess the available coverage and explain how the selected placements fit your audience and objectives.
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