Bus stop advertising on every high street in Britain.
Bus stop advertising is one of the most accessible and versatile formats in outdoor media. With over 70,000 bus stop panels across the UK, it delivers street-level visibility to pedestrians, drivers, and public transport users in virtually every town and city. The standard 6-sheet poster format is large enough to command attention but affordable enough to build network coverage. Bus stops sit at the heart of commercial areas, high streets, and residential routes, putting your message exactly where people live, work, and shop.
Why Bus Stop Advertising.
Street-level impact
Bus stop panels sit at pavement height, directly in the eyeline of pedestrians and close to slow-moving traffic. The viewing distance is intimate compared to roadside billboards.
National or hyper-local coverage
Build a nationwide campaign across thousands of panels or select individual panels on specific streets. The network flexibility is unmatched in outdoor advertising.
Cost-effective reach
6-sheet bus stop panels are among the most affordable OOH formats. Even modest budgets can achieve meaningful coverage in a target area, making it accessible for smaller businesses.
Proximity to retail
Bus stops cluster around high streets and shopping areas. Your ad appears within walking distance of where people can act on your message, which is especially valuable for driving footfall.
Illuminated 24-hour visibility
Many bus stop panels are backlit, ensuring your ad is visible after dark. This effectively doubles your exposure hours compared to non-illuminated roadside formats.
The process.
We select bus stop panels based on your geographic targeting requirements using audience data from Route and our own mapping tools. Panels are chosen for their visibility, footfall, and proximity to your target locations. We produce artwork to the 6-sheet specification and manage the booking with media owners such as JCDecaux and Clear Channel. Standard campaigns run for two weeks, and we provide estimated audience figures for each panel.
Ideal for.
Common questions.
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