Bus stop advertising on every high street in Britain.
Bus stop advertising reaching pedestrians and drivers on high streets across the UK. 6-sheet posters and digital screens at street level.
FOR A REASON.
Why Bus Stop Advertising.
Street-level impact
Bus stop panels sit at pavement height, directly in the eyeline of pedestrians and close to slow-moving traffic. The viewing distance is intimate compared to roadside billboards.
National or hyper-local coverage
Build a nationwide campaign across thousands of panels or select individual panels on specific streets. The network flexibility is unmatched in outdoor advertising.
Cost-effective reach
6-sheet bus stop panels are among the most affordable OOH formats. Even modest budgets can achieve meaningful coverage in a target area, making it accessible for smaller businesses.
Proximity to retail
Bus stops cluster around high streets and shopping areas. Your ad appears within walking distance of where people can act on your message, which is especially valuable for driving footfall.
Illuminated 24-hour visibility
Many bus stop panels are backlit, ensuring your ad is visible after dark. This effectively doubles your exposure hours compared to non-illuminated roadside formats.
BOLD THINKING.
EXPERIENCED HANDS.
You work with senior people developing the ideas, making the advertising and running the campaigns. Creative thinking stays close to the media decisions, and we keep you informed as the work moves forward.
Get to know usThe process.
We select bus stop panels based on your geographic targeting requirements using audience data from Route and our own mapping tools. Panels are chosen for their visibility, footfall, and proximity to your target locations. We produce artwork to the 6-sheet specification and manage the booking with media owners such as JCDecaux and Clear Channel. Standard campaigns run for two weeks, and we provide estimated audience figures for each panel.
GOOD QUESTIONS.
What is the difference between bus stop and bus shelter advertising?
The terms are often used interchangeably, but technically bus stop advertising refers to any panel at a bus stop location, while bus shelter advertising specifically refers to panels within a covered shelter structure. Sheltered panels sometimes offer additional benefits like illumination and weather protection for the poster.
How many bus stop panels do I need for an effective campaign?
It depends on your target area. For a single town, 10 to 20 panels can deliver solid coverage. For a city, 50 to 100 panels create meaningful presence. We calculate the optimal number based on your target reach and frequency objectives using Route audience data.
Can bus stop ads include QR codes?
Yes, and they work well in this format because people often wait at bus stops with time to scan. The close viewing distance makes QR codes practical here, unlike larger-format billboards viewed from a distance. We recommend placing QR codes at a natural scanning height with a clear call to action.
Are digital bus stop screens available?
Yes. Digital 6-sheets are available in many urban areas and offer benefits like time-of-day targeting, dynamic content, and the ability to change creative instantly. They cost more than traditional printed panels but offer greater flexibility. We can include a mix of digital and printed panels in your plan.
IDEAS.
ON THE MOVE.
Consider this format alongside the wider transport campaign. We develop the creative, assess the available coverage and explain how the selected placements fit your audience and objectives.
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