clicks.
News2 April 2026

Clicks Launches End-to-End Billboard and DOOH Campaign Management

Clicks Launches End-to-End Billboard and DOOH Campaign Management

The Announcement

We're thrilled to announce the launch of comprehensive outdoor advertising services at Clicks. Effective immediately, we're offering full-service management of billboard and DOOH (Digital Out-of-Home) campaigns for brands across the UK. This represents significant expansion of our capabilities and reflects growing demand from clients for integrated outdoor advertising as part of their overall strategy.

What This Means

Until now, we've supported clients who wanted outdoor advertising by connecting them with specialist partners. That worked, but it meant fragmented campaign management, disconnected measurement, and less integrated strategic thinking. Now, we own the entire outdoor advertising process—strategy, creative, placement negotiation, execution, and measurement.

The Service Components

#

Billboard Campaign Management

  • Strategic location selection based on your audience geography and journey mapping
  • Creative strategy and design optimized for billboard impact
  • Direct relationships with billboard owners and networks nationwide
  • Production management
  • Real-time campaign monitoring
  • Post-campaign measurement and performance analysis #

    • DOOH Campaign Management

  • Digital network selection and placement strategy
  • Creative optimization for digital screens and dynamic content
  • Real-time campaign adjustments and creative updates
  • Measurement and attribution integration
  • Responsive campaign management based on performance data #

    • Integration

    We're treating outdoor advertising as a core component of integrated multi-channel campaigns. Your billboard placements are informed by and reinforced through digital advertising. Your DOOH campaigns integrate with your broader marketing funnel. One team. One strategy. Coordinated execution.

    Why Now?

    We've seen three major shifts: 1. **Client demand**: Our existing clients increasingly asked about outdoor advertising as part of comprehensive campaigns. 2. **Market maturation**: DOOH technology has matured to the point where it integrates seamlessly with digital performance marketing. 3. **Strategic opportunity**: Outdoor advertising is having a genuine resurgence, and smart brands are recognizing its role in integrated strategies.

    The Team

    We've assembled a specialized outdoor advertising team with deep expertise:

  • Strategists with years of experience in location selection and audience mapping
  • Creative professionals who understand how to create work that stops traffic
  • Media buyers with established relationships across billboard networks and DOOH platforms
  • Measurement specialists who can integrate outdoor data with digital attribution Importantly, this team works alongside our existing media and creative teams. It's integrated, not siloed.

    • For Existing Clients

    If you're already working with us, outdoor advertising is now available as an expansion. We can audit whether billboard or DOOH placements fit your strategy and, if they do, manage them alongside your existing campaigns.

    For New Clients

    If you're considering outdoor advertising or exploring how it might integrate into your overall marketing, we're positioned to manage everything from strategic planning through measurement.

    Case Studies and Examples

    We're preparing detailed case studies showing how outdoor advertising has driven results for clients across sectors:

  • A property developer using strategic billboard and DOOH placements to influence perception among affluent commuters
  • A consumer brand using complementary billboard and digital campaigns to drive brand awareness and online conversions
  • A recruitment firm using location-specific billboards on key commuter routes to drive job applications These are coming soon. In the meantime, get in touch if you want to discuss how outdoor advertising might work for your specific business.

    • Pricing and Packages

    We're flexible on how outdoor advertising can integrate into your existing budgets and campaign structures. Some clients dedicate a specific percentage of budget to outdoor. Others add outdoor strategically to existing campaigns. We'll work with you to structure packages that make sense for your business and objectives.

    How to Get Involved

    Want to explore billboard or DOOH advertising for your brand?

  • Email: hello@clickshq.com
  • Phone: +44 (0)1480 226378
  • Visit our services page at clickshq.com/services We're offering a complimentary outdoor advertising strategy session this month. We'll assess your target audience, your geographic needs, and your campaign objectives, then recommend whether and how outdoor advertising could work for you. Our outdoor advertising services represent another step in our evolution as a full-service, genuinely independent advertising agency. We're here to provide the expertise and integrated thinking that drives real results. Ready to bring your campaigns out into the real world? Let's talk.
    • ← Back to all news